2010 VINNIES CEO SLEEPOUT

RISE TO THE CHALLENGE

In 2010, the Vinnies CEO Sleepout is going National! Capital cities across Australia will give business leaders the opportunity to experience homelessness themselves for a night, in the hope of bringing about a change in societal opinions.

In conjunction with the Vinnies Winter Appeal and to support our work with the homeless, the Vinnies CEO Sleepout on Thursday 17 June 2010 is a unique way for business leaders to create awareness and help us reach our target of $1.5 million in support of our homeless services. With over 105,000 people sleeping out every night across Australia, this is no light matter.

The Vinnies CEO Sleepout began in 2006 and is held annually, to raise much needed funds for Vinnies homeless services across the country. In this year of rising unemployment and economic uncertainty, many individuals and families have been forced into a place of disadvantage they had never expected to be – first time homelessness.

The aim of the Vinnies CEO Sleepout is to not only raise funds, but awareness of the many faces of homelessness; breaking down commonly held stereotypes. Our goal is not just to accommodate the homeless, but to help show people how to make different and better choices in life. The discomfort of sleeping on the streets is just part of the lesson we hope to impart upon influential leaders of the community. With their help, and yours, we can rise to the challenge of homelessness together.

Visit www.ceosleepout.org.au for  event details and information on how to on how to support the Vinnies CEO Sleepout.

We look forward to rising to the challenge of homelessness together in 2010!

The Vinnies CEO Sleepout Team

In Canberra/Goulburn Central Council

The Vinnies CEO Sleepout 2010 in Canberra will be held at the Garden of Australian Dreams, National Museum of Australia.

For media enquiries, please call 02 6121 2944 or 0427 069 761.

For more information, please call 02 6121 2943 or email canberra@ceosleepout.org.au.